Implementing A Dbms System Within Any Organization Large...

Introduction Implementing a DBMS system within any organization large or small requires proper planning, analyzing files and shared drives and a knowledgeable DBA (Database Administrator, in-depth knowledge of DBMS architecture. Using a DBMS to store and manage data comes with advantages, but also overhead. One of the biggest advantages of using a DBMS is that it lets end users and application programmers access and use the same data while managing data integrity. Data is better protected and maintained when it can be shared using a DBMS instead of creating new iterations of the same data stored in new files for every new application. The DBMS provides a central store of data that can be accessed by multiple users in a controlled manner.†¦show more content†¦This is apparent through the internet, in software applications or from cloud based virtual connectivity. Database applications have heavily influenced areas such as the news media, education, social networks, military a nd government organizations. Advances in database technology has enabled the governments of various countries to collect intelligence data on terrorist organizations both internal and external, combat fraud and waste, maintain intelligence on individuals and organizations and government agencies such as the Census bureau collects statistical demographic data of the population. The advancement of technology has enabled businesses to reduce travel and distance. Work is now distributed globally by utilizing time zones. While engineers are working in the United States, engineers in India are engaged in the same projects. Wages are lower, there are no benefits to pay for, just simply labor and much lover in other countries allows for organizations to maximize an ROI (return on Investment). Outsourcing work has provided companies with funding toward research and development, marketing and advertising. Due to a shrinking global market, many IT firms can now offer real-time results to their customers. Monitoring the Asian stock markets while Americans slept helps investors maximize their international investments. This was never possible 30 years

The Effect Of Ph Solution Of Feed Phase On The Removal...

Figure. 7. Effect of pH solution of feed phase on the removal efficiency of citric acid Transport conditions: Feed phase: citric acid 10-2 M, pH 2-12. Stripping phase: deionized water, pH=6.8. Membrane: 12.60 cm2 of surface area, Calix[4]resorcinarene (0.15 g/g mixture of polymers), 0.03 ml 2-NPOE/g mixture of polymers. Values obtained after 5 days of experimentation. 3.8 Stability of PIMs In this study, one PIM was reused, whereas the feed and strip phases were replaced after one cycle with fresh ones in 5 experiments and each experiment lasted from 4 days. As observed in Fig. 8. The initial flux of PIM shows a gradual decrease with increasing of cycle’s reuse, which may be caused by the loss of carrier from membrane [37].†¦show more content†¦Conclusion In this study, a polymer inclusion membrane was prepared and succevally applied for the removal of citric acid from synthetic wastewater. The mixture of CTA and CA was found to be the optimum base polymer for quantitative transport of citric acid. Moreover, the nature of carrier especially alkyl chain length, stirring rate, and pH of feed phase are also important factors affecting the increased rate of citric acid transport. Hence, from results obtained it can be seen that the investigated calix[4]resorcinarene are effective extractants for citric acid and that their extraction abilities depend on the alkyl chain length of the substituent in the macrocycle. Choosing the appropriate length of alkyl chain, very selective system can be designed. The excellent efficiency for the citric acid transport by the proposed PIM system reveals its potential application for the selective removal, concentration and purification of citric acid from different media. References [1] K.L. Kalra, H.S. Grewal, Fungal production of citric acid, Biotechnol. Adv., 13 (2) (1995) 209–234. [2] M. Pazouki, P.A. Felse, J. Sinha, T. Panda, Comparative studies on citric acid production by Aspergillus niger and Candida lipolytica using molasses and glucose, Bioprocess Eng., 22 (2000) 353–361. [3] A.A. Ghoreyshi, F.A. Farhadpour, M. Soltanieh, M. Abdelghani, Transport of small polar molecules across nonporousShow MoreRelatedCell Biology Final Essay30093 Words   |  121 PagesStanley Millers experiment that applied electric sparks to a reducing atmosphere of methane, ammonia, water, and hydrogen showed that under these conditions, A) nucleotides can form. -B) amino acids can form. C) amino acids can polymerize into polypeptides. D) nucleotides can polymerize into nucleic acids. 7. Organisms that evolved the ability to use H2O as a donor of electrons and hydrogen for the photosynthesis conversion of CO2 to organic compounds radically changed Earth by producing Read MoreSexually Transmitted Diseases35655 Words   |  143 Pages 148-150 Onion and cheek cells 150-151 Ecological study 154 Seed structure and germination 155-157 Reproduction in plants 158-165 Sexually transmitted diseases 166-176 Birth Control and contraceptives 177-185 Effects on population growth 186-187 Drug and drug abuse 188-191 Man’s impact on the environment 192-199 Reproduction in man 200-201 References 202 Introduction Many people live their lives without having a clue about certain

A 20th Century Leader Free Essays

‘Robert Kennedy: His Life’ is the autobiography of Robert F. Kennedy (popularly referred to as RFK). It was written by Evan Thomas, a former senior editor of Newsweek in Washington. We will write a custom essay sample on A 20th Century Leader or any similar topic only for you Order Now He was the first biographer to have access to Kennedy’s personal papers as attorney general. Thought the book contains no shocking revelations, there is a lot of fresh information gathered from Robert’s surviving colleagues, files and other sources. In the book, Thomas gives an elucidation of the man’s strengths as well as failures, and discloses the complex web of relationships in the Kennedy family. Depicting RFK as a man whose ‘house had a lot of mansions’, Thomas refers to him as ‘the lucky one’. Throughout the book, Thomas brings out the many phases of Kennedy’s personality. He was a very rich individual who could act like a spoiled child one day, and show sympathy to the minorities the next. Though the book honors a man whose potential was cut short too soon, Thomas’ book focuses on a man, a family and an era about whom Americans will never fully understand. Robert was the younger brother of U.S. President John F. Kennedy (JFK). Born on November 20, 1925, he was the seventh born of Rose Fitzgerald and Joseph P. Kennedy. After living in Brookline, Massachusetts for two years, Robert and his family moved severally to mansions located in different parts of New York such as Riversdale and Bronxville. Robert schooled at Riversdale and Bronxville elementary schools till 5th grade, and then moved to Riverdale Country School for 6th grade. In 1938 when 12 years old, Robert took his first trip abroad with his family to England, where his father was serving as an American envoy. After finishing high school in 1943, Robert was drafted into the U.S. Naval Reserve as a trainee seaman. Robert Kennedy’s involvement in politics According to Brian (1996), when World War II broke out, Robert took a break from studies at Harvard and joined the U.S. Navy. After the war, he went on to complete his studies and graduated with a law degree from University of Virginia. In the 1950s, he served as a counsel to a US Senate committee probing labor unions, leading to his open feud with the Teamsters leader Jimmy Hoffa. Robert’s political career is more closely associated with his brother, JFK. He oversaw JFK’s successful campaigns for the US Senate in 1952 and the presidency in 1960, and then was appointed as Attorney General in John’s administration. He was at the forefront of enforcing civil rights measures in the South and became the president’s closest adviser on all issues, for example foreign policy matters such as the Cuban missile crisis. After his brother’s assassination in 1963, Robert continued to serve in the Lyndon Johnson government as Attorney General and was unhappy that Johnson overlooked him for vice-presidency in 1964. Robert ran successfully for senator of New York. As senator, he was loved by African Americans and other minorities such as immigrant groups and Native Americans. He spoke convincingly in favor of the excluded, disaffected and impoverished, hence getting the support of social justice campaigners and leaders of the civil rights struggle. He backed President Johnson on domestic matters, particularly civil rights and the war on poverty, but did agree with him over the war in Vietnam. By 1968, he was one of the most vocal advocates against the American policy on Vietnam. On domestic policy however, he became more and more liberal and developed a soft spot for the dispossessed and the minorities. Robert declared his candidacy for the US presidency in early 1968. He was assassinated on June, 5, 1968 at the Ambassador Hotel in Los Angeles just after delivering a speech to his supporters upon capturing the California primary. He was pronounced dead the following morning. Attitudes and Approach According to Brian (1996), Robert as a child was frequently the target of his father’s domineering temperament. However as he got older, he won the admiration of his father and brothers through his competitiveness. During his brother’s campaigns, Robert was more tenacious, passionate and involved than the candidate himself, aggressively tackling every detail and fighting every battle. How to cite A 20th Century Leader, Papers

A Comparison between Two Novels free essay sample

The Central theme in â€Å"Reunion† (1962) by John Cheever and â€Å"Compass and Flashlight† (1992) by Elizabeth Barnes is the idea that society creates such high standard for parents that when one as expectation, they are often deceived. In â€Å"Reunion†, Charlie meets his dad full of expectation and ideas of what a good dad is, and how just by looking at him he wants to be like his father â€Å"I knew that when I was grown I would be something like him; I would have to plan my campaigns within his limitation.†(29) But then later in the story he gets to know his dad, and more and more he is deceived, and realises that he does not know his father, everything he was imagining where ideas created by society of what a father should be, act like and look like. In â€Å" Compass and Flashlight†, the boy goes on a camping trip with his father that he has not seen in a long time, like in â€Å"Reunion†, and the boy can’t understand why at the beginning his mom his judging him, and telling all sort of mean things about his father. We will write a custom essay sample on A Comparison between Two Novels or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But towards the end, when he is talking, and the father is half-listening, we can see why the mom talked about him like that. The boy was not seeing his father like a man or a person, but rather he had the image that society created of a father in is mind, which created expectation that he could not meet. Both stories show how difficult it is sometimes to fit in the standards that society impose on us, and how nobody is perfect.

The Love Song of J Alfred Prufrock Essay Example For Students

The Love Song of J Alfred Prufrock Essay The Love Song of J. Alfred Prufrock demonstrates the effects of social and economic pressure in the life of a Victorian man. T. S. Eliot shows us, in an ironic monologue, how the reality of age and social position paralyzes his character with fear. The poem opens with six lines from Dante s Infernio. This particular stanza explains that the speaker is in hell and the message can only be told to someone else in hell. The speaker tells us that it is OK for the listener to hear the message, since in order to hear you must already be in hell and no one ever returns from there. We will write a custom essay on The Love Song of J Alfred Prufrock specifically for you for only $16.38 $13.9/page Order now So the message will never leave. I believe Eliot uses this message to infer that only a reader who understands the loneliness and desperation of Prufrock can truly understand the poem. However, in my research, I have found as many different interpretations of the poem as I have found readers. Most agree; however, that Prufrock is speaking to the reader when he says you and I (Line 1). Many readers also agree that Prufrock is a lonely man, but what type of company he desires seems to vary greatly. Interpretations include sex, social company, long term love, and even death. I believe Prufrock yearns for the sense of belonging, both with a female and with his society. He struggles with issues of sex, age and social change. The beginning lines of the poem(1-25) paint for a very descriptive picture of the street where Prufrock is walking. It also alerts the reader of Prufrock s distaste for this area and this society. He describes it as have deserted, muttering. one-night cheap hotels and sawdust restaurants . (5-7) He contrasts that with his destination of a room where women come and go/Talking of Michelangelo (1314). Prufrock doesn t give the reader much insight into his houghts until line 26. From this line forward, we get a glimpse of what it must be like to be Prufrock. He tells us There will be time, there will be time/ To prepare a face to meet the faces that you meet (27-28), indicating repression. He must prepare himself mentally to be able to put on the correct social image before he makes his visit (12). The rest of the poem simply reinforces his struggle between the way he would like to be and the reality of his life. He begins to ponder the overwhelming question (11) of whether or not he could have a romantic interlude ith one of the ladies he is gong to visit, but the socially acceptable and slightly neurotic side of him emerges and he quickly switches his thoughts to his thinning hair. I believe he is trying to gather the courage to approach one of these ladies (42-4345-46) but looses the courage as quickly as it came to him. He then laments about his indecision and lack of courage, in a minute there is time/ For decision and revisions with a minute will reverse. The theme of Prufrock s fickle thoughts run throughout the poem, as illustrated in his confidence about his outfit and taste, hen just the next line he his back to the insecurity about his age But how his arms and legs are thin. (45) Prufrock goes on to tell the reader of his experience I have known them all–/Have known the evenings, mornings, afternoons, (50) describing the stages of his life from his youth through his young adulthood to his present state, as a middle aged man. He feels the age and eventual death of not only himself but of the society he is a part of. He hears voices dying†¦.. .u78ccc16cc297a524a61375cf0c599933 , .u78ccc16cc297a524a61375cf0c599933 .postImageUrl , .u78ccc16cc297a524a61375cf0c599933 .centered-text-area { min-height: 80px; position: relative; } .u78ccc16cc297a524a61375cf0c599933 , .u78ccc16cc297a524a61375cf0c599933:hover , .u78ccc16cc297a524a61375cf0c599933:visited , .u78ccc16cc297a524a61375cf0c599933:active { border:0!important; } .u78ccc16cc297a524a61375cf0c599933 .clearfix:after { content: ""; display: table; clear: both; } .u78ccc16cc297a524a61375cf0c599933 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u78ccc16cc297a524a61375cf0c599933:active , .u78ccc16cc297a524a61375cf0c599933:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u78ccc16cc297a524a61375cf0c599933 .centered-text-area { width: 100%; position: relative ; } .u78ccc16cc297a524a61375cf0c599933 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u78ccc16cc297a524a61375cf0c599933 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u78ccc16cc297a524a61375cf0c599933 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u78ccc16cc297a524a61375cf0c599933:hover .ctaButton { background-color: #34495E!important; } .u78ccc16cc297a524a61375cf0c599933 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u78ccc16cc297a524a61375cf0c599933 .u78ccc16cc297a524a61375cf0c599933-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u78ccc16cc297a524a61375cf0c599933:after { content: ""; display: block; clear: both; } READ: The First Impression EssayBeneath the music from a farther room (52-53), and realizes that he is at the end of his ime. I think he realizes that he is not a member of the modern society, nor am I sure he wants to be. But he does feel that he is watched like a specimen formulated, sprawling on a pin (57). But unlike a bug in a bug collection, he is still alive and tortured wriggling on the wall (58). He realizes that his customs are a part of the past, but he is unable to see the way to move on. He thinks perhaps he should spit out the butt-ends of my days and ways (60) but realizes he wouldn t know how to resume life in the new world And how should I presume? (61).

Mr Stephen Bagley

Mr Stephen Bagley Free Online Research Papers Compare the ways in which the poems â€Å"blessing† and â€Å"What were they like?† present culture. The poets of â€Å"blessing† and â€Å"What were they like† use a variety of mediums to portray culture. â€Å"WWTL† depicts a Vietnamese peasant culture; and â€Å"Blessing† a dry African village. The structure and form of â€Å"WWTL† is very outlandish. It is set out in the form of questions and answers. This is an ambiguous opening, and might even suggest naivety; this could reflect the culture’s naivety, and perhaps innocence in its lack of knowledge. Whereas â€Å"Blessing† is set out very simply, with just four plain stanzas, and this might echo their way of life. Also â€Å"Blessing† follows a theme of enjambment; -there is no real punctuation so the poem flows, just like water the subject of the poem. This suggest how impoverished they are if they do not have water, the most basic of resources. Whereas â€Å"WWLT† also depicts the people as leading simple lives â€Å"their lives were in rice and bamboo† but they posses the most basic resources. The language used in the two poems is incredibly emotive and powerful. â€Å"WWTL† portrays the people as leading simple lives, not desiring much. â€Å"stone lanterns illuminated pleasant ways†. This shows that their lives were simple, as they did not use electricity to light their homes etc. Furthermore they did use any special material to make the lanterns in question. They used stone, a very common, rudiment material. But the quote in no way depicts them as leading sad, miserable lives because of this lack of wealth. â€Å"illuminated pleasant ways†. Where they lived was â€Å"pleasant†, not horrible. This suggests that although they are poor they are in no way leading lives under awful conditions. In comparison to â€Å"Blessing†, in which the people are presented as leading poor lives in disgraceful conditions. â€Å"Skin cracks like a pod†. This is a simile that portrays that people have so little water that their skin is cracking o pen like the dry ground; it seems almost inhumane, it creates horrible imagery of pain and suffering. The people in â€Å"WWTL† are poor, but happy whereas in â€Å"Blessing† they are poor and suffering because of it. Also both poems depict the treasures of their cultures. In â€Å"Blessing† water is treasured beyond anything. â€Å"silver crashes to the ground†. This metaphor represents water as silver, a material we consider in our culture to be extremely valuable. This highlights how precious water is this culture. In â€Å"WWTL† rice and bamboo is valued. â€Å"most were peasants; their lives were in rice and bamboo†. This shows how they treasure food and not money nor other items of value. So both poems portray their cultures as valuing the most basic of resources. The mood in â€Å"Blessing† starts of as very sombre, and desperate. â€Å"there is never enough water†. This is just a clear, concise statement, because there is never enough water. But nearer to the end it becomes elated. â€Å"as blessing sings over their small bones†. This leaves the reader with a nice image, a happy ending. But â€Å"WWTL† is quite the opposite. It starts off very pleasantly, â€Å"they gathered to delight in the blossom†, they are portrayed as not having a care in the world. Then very suddenly it turns darker and depressing. â€Å"Bombs smashed those mirrors†. It becomes quite violent and ends very sorrowfully. â€Å"Blessing† depicts their culture as having a lasting hope in spite of their suffering; whereas â€Å"WWTL† the culture was once so beautiful but now it has been destroyed it will never be the same again. In conclusion I find that both poems portray cultures effectively through many methods. Levertov uses form and mood proficiently, to depict the Vietnamese culture as pleasant and agreeable; but also the sadness and cruelty of how it all ended, and how these simple lives were so cruelly and unfairly interrupted by those who did not understand the beauty and simplicity of the culture. Dharker uses form and imagery incredibly well to portray the suffering and poverty of the culture described, and then imagery again to express hope and happiness that the people in the culture experience when their greatest dream comes true. Both poems depict an impoverished culture, but surprisingly both quite differently, each is unique in the culture it describes and does so very effectively. Research Papers on Mr Stephen BagleyMind TravelAnalysis Of A Cosmetics AdvertisementHip-Hop is ArtThe Effects of Illegal ImmigrationAssess the importance of Nationalism 1815-1850 EuropeComparison: Letter from Birmingham and Crito19 Century Society: A Deeply Divided EraInfluences of Socio-Economic Status of Married MalesQuebec and CanadaAnalysis of Ebay Expanding into Asia

The French Revolution Essay Example | Topics and Well Written Essays - 1500 words - 2

The French Revolution - Essay Example Lasting from 1789 to 1799, the French Revolution was an era of profound social and political turbulence that not only shaped the French, but also the entire trajectory of modern history. That is, the French Revolution was marked by great and revolutionary events that left a permanent mark on the history of the French and modern history; the most outstanding events of the French Revolution are the fall of powerful monarchies and churches as well as the rise of both democracy as well as nationalism. Successive years of poor harvest coupled by a serious economic crisis following a two years long war lead to the rise of deep resentment for the advantaged position of the clergy and the Aristocracy, thereby fuelling the demands for change (Eye witness to history, 2007). Enlightenment ideals were held in high esteem in this period, leading to the meeting of the Estates-General in 1989 and the announcement of the Tennis Court Oath by members of the Third Estate in the same year. These events were later followed by the assault on Bastille, the Declaration of the Rights of Man and of the Citizen, as well as the march on Versailles, eventualities which many contemporaries consider to have set the revolution in motion. In the following years, after the rise of the revolution, different liberal assemblies were in constant struggles with right-wing supporters of the Monarch whose intent was to frustrate the reform movement; following the declaration of a republic in 1892, King Louis XVI was put to death a year later. The trajectory of the revolution was greatly influenced by a series of external threats as marked by the numerous conquests featured in the revolutionary wars including the conquest of the Italian Peninsula as well as other low lying countries and territories on the west of Rhine. Popular agitations in France eventually climaxed with the rise of

Strategic and operation management Essay Example | Topics and Well Written Essays - 2250 words

Strategic and operation management - Essay Example bsequently in 2007, the research and development team of the company developed Crylon fibre, which comprised of all the qualities to be counted as superior to Britlene, especially with its better heat resistant mechanism as compared to other fibres. It is noteworthy in this context that with the development of new products in the market sphere of the industry, the company has been losing its monopolistic positioning. Eventually, the company has been focused on developing new products to regain its leadership positioning, which was already threatened by the expiration of their previous patent on Britlene apart from the rising competition in the market being intruded by local as well as international traders. It is thus expected that the development of Crylon will prove effective in rewarding the organisation with its competitive advantages (Jones, n.d.). The paper particularizes on the critical analysis of the current strategic positioning of the company. Correspondingly, emphasis has been laid on evaluating the implication of change with due regards to resource planning. The options available to the company with the generation of new product, i.e. Crylon have further been assessed on the basis of Ansoff matrix, focused on evaluating its feasibility, suitability and acceptability in the market, as compared to its prior product performance of Britlene. Findings from these analyses have further been summarised to draw upon recommendations for DSF. In general, the strategic positioning of any company is mostly concerned with the impact of its undertaken initiatives in respect with the internal and the external sources persisting in the business environment, observing the influences of the stakeholders and competences of the firm (CIMA, 2008). When marketing a new product, observing the market trends from an overall perspective is essential. It is in this context that a company expanding business in the same product line thus becomes subjected to many speculations to

Public Budget and Finance Essay Example | Topics and Well Written Essays - 1750 words

Public Budget and Finance - Essay Example Taxation is a symbol of civilization since it has always been the source of revenue for empires and states since historic times (Samson, 2003, p21). Taxation generally developed as a method of nations giving legitimate protection to their subjects and their properties. The Ancient Egyptians, Greeks and Romans had taxes that required nations to pay the state for the use of land. In Medieval times, this was modified into a feudal system where nobles collected taxes from citizens in return for protection. This was popular in England. The UK Parliament imposed property taxation on their colonies in North America in 1634 (Jensen, 1934 p2). After independence in 1776, the Patriots used taxation to build revenue for the nation, influence peoples spending habits and promote justice and fairness in the nation (IRS Website, 2011). From 1781 – 1789, the Constitution gave the states the right to tax their people. This meant that states had to come up with their own tax regimes and set up local tax jurisdictions for the collection of taxes. The taxes were mainly in the form of tariffs and excise duties. States had the right to set up their own local government systems and the states paid some money to the Federal government in proportion to the volume and population of each state. Between 1862 and 1872 during the American Civil War, the Federal Government had to take more revenue from the individuals (IRS Website, 2011). This implied that the Federal Government had to supervise the collection of taxes from the local level to the state level to ensure that the war could be funded appropriately to restore the constitution and its various requirements. From 1913 to present, the 16th Amendment gave Congress the right to oversee the collection of taxes (IRS Website, 2011). This therefore implies that Congress has the right and responsibility of supervising states to set up tax jurisdictions and local offices to collect taxes for the funding of public

Can False Memories be Implanted?

Can False Memories be Implanted? Ajantha Uvaraju Abstract This study is to find out that is it possible for memory to be implanted in students. It is hypothesized if the memory constructed for implanting is highly a plausible event then it is more likely for creation of false memory to occur. Thirty participants of first year Monash University students are recruited. Each of them is accompanied with a partner who is closely related to the subjects (ie: parent, sibling or close relative who knew the subject too well). The partners are asked to read descriptions of 2 events happened to subjects when they were 5 years old and a false event. The one plausible false event is describing of the subject being lost in a mall while shopping depicted from Loftus and Pickrell (1995). While the other is a less plausible memory is an overnight hospitalization for a high fever with possible ear infection made up by Hyman et al (1995). Subjects are split into half where one group receives the plausible event while other the less plausible. Subjects are ask ed to recall everything that they could remember about each event.After that, they are also asked to the rate the confidence from scale of 1 to 5 (1=not confident and 5= extremely confident that it has happened). Here participant would remember the more plausible false memory comparing with lesser one. As memory that is more plausible tend to have higher rating in confidence and in clarity. It is found that the more plausible the event is more likely to be planted in memory than the less plausible event. Introduction People equate of memory as to a recording device, ability to accurately documenting and storing everything that happens with perfect accuracy and clarity. In reality, memory is very prone to fallacy. This is due to existence of false memory. Bartholomew, (2001) describes false memory as a mental experience which mistakenly taken for a representation of an event from one’s personal past It consists of either remembering items or events that never happened, or remembering them differently from the way they actually occurred. Memory of false event has practice especially by psychologist. One of it is repressed memory recovered from a witness via hypnotism of an event that had happen 20 years ago is used to testify against a convict of murder. In spite of this without hypnosis, studies show that people’s memories are open to influence. For instance, Loftus and Pickerel (1995) who conducted research on adults regarding memories of their childhood event that happened and asked them to remember these events with a false memory added into as well. Experiments demonstrated that memories for entirely false events can be implanted. It has been argued that there are limits to the types of events or beliefs that can be suggestively implanted, and that only events that are plausible can be implanted in memory ( Hyman, Gilstrap, Decker, Wilkinson, 1998 ; Hyman Kleinknecht, 1999 ; Lindsay Read, 1994 ; Pezdek, Finger, Hodge, 1997 ). In support of this statement, a report by Pezdek at. al (1997) shows successfully implanting a memory of being lost in participants, but being unable to implant a memory for a less plausible event (receiving a rectal enema). Although, few past research like Loftus was indeed an illustration of planting false event in subjects. Nevertheless there are drawbacks. The memory used in implanting here is common thus suggestively implanting a memory like getting lost in the mall have high chance of succeeding. Therefore this study is to find the role of event plausibility in memory planting by comparing the type of false memory implanted like high plausible false event and implausible false event and its effects on confidence rating among university students. It is hypothesized if the memory constructed for implanting is highly a plausible event then it is more likely for creation of false memory to occur. Method As mentioned the participants of this study are students of first year from Monash University consisting of 15 females and 15 male students and age must be 18 years or older. Each subject is required to bring a partner who is: (1) no more than 2 year younger than subject, (2) was close relative or sibling of the subject and (3) have been in contact with subject at age 5 to 6. The sampling method used here is convenience sampling.The procedures will be approved by the Monash University Human Research Ethics Committee Design In this study the independent variable is type of false event which isplausible and least plausible event.Plausible event is subject being lost in shopping mall and the least possible event is overnight hospitalization due to fever with possible of ear infection. As for the dependent variable is confidence and clarity rating. This experiment is design in an experimental strategy and between-subjects experiment design. Materials The dependent variable is measured in terms of clarity and confidence where in clarity rating is a scale from 1 to 10, with 1 as unclear to 10 being very clear and also the rate of confidence from scale of 1 to 5 (1=not confident and 5= extremely confident that more could be remember. Procedure Study begins with the subjects’ partner in writing the participants’ childhood memories in a booklet, and from that list of the childhood memories two memories are chosen and together with the constructed one. Participants are randomly and evenly assigned into groups of two with each group has its distinct condition. In Group (1): Subjects are provided two memories of true event and one memory of false plausible event, group (2): two memories of true event and one memory less false plausible event. The partners are instructed to read a brief description of the chosen entree given to them to respective subject which include the name of event and age of subject when it happened. After reading the description participants will be asked to recall themselves of the event and to talk about what they can remember space is also provided in filling in their part of the memory. At the end of the session they are asked to think about the event discuss and were later call for anoth er session in a week time. After a week they were presented rate their memory in terms of confidence. They the rate the confidence from scale of 1 to 5 (1=not confident and 5= extremely confident that this event did happen in their childhood. Finally after complete rating they are to be inform on the research objective and also regarding that the certain memory suggested are fictitious. The participants do receives our apologies for our deception and are asked to guess which memory is true and which is false. Results In this study result involves in number of subjects who remembered the more plausible events versus less plausible events and confidence rating given its upmost importance. Data on subject remembering true event is overlooked. The data will be analyses as such: 1) counting number of subjects believe plausible events in each condition in group 1, group 2. Same goes for number of subjects who believed the less plausible event. 2) The amount are compared with each other. It is normally that number of subjects remembering the plausible events exceeds more than the less plausible events. Subjects rated their confidence rating on each event on the term that how positive they are of that the event happened. With a scale of 1 to 5 (1=not confident and 5= extremely confident that it has happened). It can be forecast that the mostly rating score for plausible event will be more than 1 compare to the relative less plausible event. Based from scores the mean for confidence rating will be calcula ted for both event. If the hypothesis is supported the mean confidence in plausible event will be high and less for less plausible event. As well as the median will show the similar pattern with a higher valu compare with the less plausible event. Discussion The purpose of this study is to test the hypothesis that the memory constructed for implanting is highly a plausible event then it is more likely for creation of false memory to occur. It is expected of the finding that relatively plausible events are more likely to be recall than less plausible events. According to Pezdek, Blandon-Gitlin and et. al (2006) the reason behind this is because of the significant interaction of plausibility and imagination is that if people find that event to be plausible, they tend to search more of their autobiographical memory for relevant details of the event. Study provided by Pezdek, Finger and et. al (1997) shows the finding that relatively plausible events are more likely to be planted in memory than relatively implausible events has implications for the cognitive processes underlying suggestibility. In their study three events were falsely recalled and that all three were relatively plausible event. This can be explained via literature of script processing on understanding cognitive process. Based on Grasser, 1981: Grasser and Nakamura, 1982), a specific memory trace is formed by the comprehender when a scripted activity is experienced. This is because memory trace consists of pointers to an epitome script that has been copied from a permanent generic script. As a result the epitome script for the specific event includes all the script-relevant action triggered by the experienced event as well as script-relevant actions that were triggered by default due to script-based inferences that occurred during comprehension. This means when a description of a specific occurrence of an activity suggested to a person and asked if it has happened to the individual, instantly the person will cross check the memory suggested with his or her’s own memory for related occurrence of that activity to verify if a match is found. If described memory and memory of individual overlaps there is more likely a match and the described event is evaluated to be true. However there are cases that when it comes to planting memory implausible memory can be planted. Mazzoni et.al (2001) in the effects of suggestion new information could make events seem less implausible. Mazzoni (1991) exposing people to new information designed to enhance plausibility removes two of the three major ways in which they know that an event did not happen to them. When a person initially thinks an event did not happen, they may base this on three sources of information. First, is not having memory of the event. Second, knowledge about the event is insufficient to realize that they may have experienced it. Third, is having the knowledge about it then allows them to reject it as part of their own autobiography. Limitation of this study can be mentioned such as this study is restricted to university student only as it does not represent the whole population. In future research manipulation of event plausibility should be done on different degree of plausible event and different suggestive technique. In addition, instead of convenience sampling a better alternative sampling method need to apply. References Hyman, E I; Husband, T H; Billings, J F;. (1995). False memories of childhood experiences. Applied Cognitive Psychology, 181-195. J, B. D. (1984). False Memories, Psychology of. International Encyclopedia of the Social Behavioral Sciences, 5254-5259. Loftus, E.F, Pickerell, J.E. (1995). The Formation of False Memory. Psychiatrics Annals, 25(12), 720-725. Hyman, I. E. Kleinknecht, E. E. (1999). False childhood memories: Research, theory, and applications.(In L. M. Williams V. L.Banyard (Eds.),Trauma and memory(175—188). Thousand Oaks, CA: Sage.) Hyman, I. E., Gilstrap, L. L., Decker, K. Wilkinson, C. (1998). Manipulating remember and know judgements of autobiographical memories. Applied Cognitive Psychology, 12, 371-386 Pezdek, K., Finger, K. Hodge, D. (1997). Planting false childhood memories: The role of event plausibility. Psychological Science, 8, 437-441 Lindsay, D. S. Read, J. D. (1994). Psychotherapy and memories of childhood sexual abuse: A cognitive perspective. Applied Cognitive Psychology, 8, 281-338 Hyman, I. E., Gilstrap, L. L., Decker, K. Wilkinson, C. (1998). Manipulating remember and know judgements of autobiographical memories. Applied Cognitive Psychology, 12, 371-386 Lindsay, D. S. Read, J. D. (1994). Psychotherapy and memories of childhood sexual abuse: A cognitive perspective. Applied Cognitive Psychology, 8, 281-338 ( KATHY PEZDEK; BLANDON-GITLIN, Iris;, 2008) PEZDEK K., BLANDON-GITLIN, i;. (2008). Planting False Memories for Childhood Sexual Abuse Only Happens to Emotionally Disturbed PeopleNot Me. Applied cognitive psychology, 1466. Graesser, A.C., Nakamura, G.V (1982). The Impact of a schema on comprehension and memory.The psychology of learning and motivation:Advances in research and theory.,(16).New York Academic Press.

MAnaging Conflict Essay -- essays research papers

Managing Conflict What is conflict? Conflict is a natural disagreement resulting from individuals or groups that differ in attitudes, beliefs, values or needs. It can also originate from past rivalries and personality differences. Other causes of conflict include trying to negotiate before the timing is right or before needed information is available. Causes of conflict. 1. Lack of communication. There is a lack of communications. Failure to share ideas and feelings (between wife and husband for example) allows the other person to "fill in the gap." We "read in" what we think the other person will say or anticipate how the other person will respond. Then, we often suspect negative things which provokes anxiety, leading us to look for the worst. If this continues, trust becomes lower and we may become suspicious and defensive. 2. Value Conflict There is a value conflict in which two people have different attitudes, beliefs and expectations. These differences may interfere in making decisions if we are inflexible and hold rigid, dogmatic beliefs about the "right way" to do things. Different values and beliefs predispose two people to choose different goals or different methods to achieve the same goals. And, since each goal requires an investment of time, effort and some sacrifice, we cannot pursue one goal without sacrificing the other to some extent. 3. Lac...

Socius Meaning And The Neighbor

The socius and the neighbor are two ways of relating with others. The socius pertains to the relationship with a group or a person through social function. In my understanding, this is a functional kind of relationship based on one’s label such as a student, for example, for being a part of an organization. Thus, in other words, the socius is the arbitrate relationship I have with others. The neighbor however, is a personal way of encountering the other as a person. It’s a relationship that develops deeper in degrees. It usually starts from an initial encounter that develops into a higher level of intimacy. Therefore, the neighbor is the abrupt relationship with others. On The Level of Astonishment: In the parable of The Good Samaritan, the Levite and the priest were surprised by the event they encountered before them but since they had a prior commitment and being a responsible member of an institution, they were unavailable to entertain the man. The traveler however did not have any institution to answer to which makes him available for the man in need. Through the encounter, the traveler became present to the man. His behavior is his natural character because he’s doing such an act without an institution being a catalyst. The Last Judgment on the other hand unveils the prophecy regarding the encounter of the Samaritan with the man. It is astonishing for the Samaritan to know the meaning of his simple, compassionate act. The Samaritan symbolizes the great acts of humans and encounter Christ in a way. Through this the message â€Å"Go and do likewise† is made known. On The Level of Reflection: There is no such thing as a â€Å"neighbor† if we base it on Sociology because according to its definition, Sociology is the systematic study of the development, structure, interaction, and collective behavior of organized groups of human beings. That is why in this point of view, the neighbor is called a â€Å"man of regret, dreams and myth† meaning it doesn’t exist. The socius would refer the neighbor as outdated. The parable of the Good Samaritan would bring us to the reflection that if there are no beggars to be given charity in the future where humankind will no longer suffer or experience hunger, because of men’s ability to evolve technology, then there’s no place for a neighbor. People will be a part of an association and the parable and the prophecy will have lost its meaning. This would bring us to the understanding that the socius is the â€Å"man of history† meaning he can mold the olden times. On The Level of Meditation: Both the socius and the neighbor are two dimensions of relating with others, an encounter. It shows how human relationship is in the current society. The neighbor is the private relationship we share with others and the socius is the publicity we make with our colleagues. In reality, there is no safe abode in our private lives without the protection of a public administration. Therefore the neighbor emerges from the socius. But also, man is awakened when he is socially stripped. Charity is humble. It is the common intention of the socius and the neighbor, their common ground. The socius and the neighbor are the two faces of charity. It is charity that gives meaning to the social interaction and to the event of the encounter. An encounter is not dependent on history with its disputation between the socius and the neighbor. But history ropes the extent of charity.

Marketing Environment

| 2012/13| | Id: 1180654 Allan raisin | [Firms can do more than simply anticipating and responding to both macro and micro environment:-]| Market research is the function that links the consumer, customer, and public to the marketer through information | â€Å"Marketing environment includes all the forces that directly or indirectly influence marketing operations by affecting an organization acquisition of inputs/creation of outputs such as human, financial and natural resources and raw material, information, goods, services or ideas.Sometimes a distinction is more between macro and micro factors of environment† The Structure of the Marketing Environment The consumer occupies the core/central position of all business activities and hence occupies the Centre of the marketing environment. The organization with its resources and having a policy and structure surrounds the consumer with its particular market offering as do its competitors, suppliers and other intermediaries. This microenvironment of marketing is again affected by the macro environment, which consists of the government, technical, political, social, economic factors.This is graphically represented by below 1. The major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces. 2. Specific examples of macro environment influences include competitors, changes in interest rates, changes in cultural tastes, disastrous weather, or government regulations. PESTLE – Macro Environmental Analysis PESTLEThe PESTLE Analysis is a framework used to scan the organization’s external macro environment. The  letters stand for Political, Economic  Socio-cultural, Technological, Legal and Environmental. Some approaches will add in extra factors, such as International, or remove some to reduce it to PEST. However, these are all merely variations on a theme. The important principle is identifying the key  factors from the wider, uncontrollable external environment that might affect the organization. The PESTLE Factors We start with the Political forces.First of all, political factors refer to the stability of the political  environment and the attitudes of political parties or movements. This may manifest in government  influence on tax policies, or government involvement in trading agreements. Political factors are  inevitably entwined with Legal factors such as national employment laws, international trade  regulations and restrictions, monopolies and mergers’ rules, and consumer protection. The difference  between Political and Legal factors is that Political refers to attitudes and approaches, whereas Legal  factors are those which have become law and regulations.Legal needs to be complied with whereas  Political may represent influences, restrictions or opportunities, but they are not mandatory. Economic factors represent the wider economy so may include economic growth rates, levels of  employment and unemployment, costs of raw materials such as energy, petrol and steel, interest rates  and monetary policies, exchange rates and inflation rates. These may also vary from one country to  another. Socio-cultural factors represent the culture of the society that an organization operates within.They  may include demographics, age distribution, population growth rates, level of education, distribution of  wealth and social classes, living conditions and lifestyle. Technological factors refer to the rate of new inventions and development, changes in information and  mobile technology, changes in internet and e-commerce or even mobile commerce, and government  spending on research. There is often a tendency to focus Technological developments on digital and internet-related areas, but it should also include ma terials development and new methods of  manufacture, distribution and logistics.Environmental impacts can include issues such as limited natural resources, waste disposal and recycling  procedures. Additional Considerations A newer force which is gaining in importance is ethics. These can be defined by the set of moral  principles and values that govern the actions and decisions of an individual or group. Ethics and morals  serve as guidelines on how to act rightly and justly when individuals are faced with moral dilemmas. This force could include corporate social responsibility, fair trade, affiliation between corporations and  charities.A particular problem may exist with how ethical factors relates to legal forces as they may be  at different stages in development. Something may be ethical but not protected by law, whereas other activities may not be ethical, but are legal. A PESTLE analysis should feed into a SWOT analysis as it helps to determine the threats and   opportunities represented by macro-environment forces that the organization usually cannot control. On an international basis, it is best to perform the analysis on a country-by-country basis because  factors can differ greatly between countries (or even regions).Marketing Environment – Micro Marketing Environment – Micro The micro marketing environment consists of certain forces that are part of an organizations marketing process, but remain external to the organization. This micro marketing environment that surrounds organizations can be complex by nature; however the company has an element of control over how it operates within this environment. Marketing helps you to manage and make sense of this complexity. The illustration above summarizes the order of the immediate external marketing environment that businesses operate in.Current and Potential Customers Your customers are vital to the growth and sustainability of your company. In order to grow you must locate customers, understand their needs and then satisfy those needs both efficiently and profitably. Competitors Your competitors however have the same remit as you when it comes to sourcing and satisfying the needs of the customer. They will make it difficult to liaise with customer groups, as by definition they are largely pursuing the same sets of customers as you.As a marketer, you must therefore not only monitor what competitors are doing in the external marketing environment today, but to also anticipate their likely response to your campaigns and to predict what they will do tomorrow. Intermediaries (Distributors/Wholesalers/Retailers) Your business may require a network of wholesalers, distributors and/or retailer. These ‘intermediaries’ provide an invaluable service in getting your products to the customer. You must therefore think carefully about how best to distribute your goods and build relationships.This area can be fierce in competition as not everyone can get access to the channels of distribution that they want. Suppliers One other important area to consider in the external marketing environment is your suppliers. A key supplier can be an important part of your business and may even attribute to your competitive advantage. Losing important suppliers can interrupt production flow or your competitive edge and prevent you from getting your product to your customers. Choice of suppliers, negotiation of terms and relationship building all become important tasks of the marketer.The wider marketing environment, discussed in a separate knowledge sheet, covers all other influences that might provide opportunities or threats to the organization. These include technological development, legal constraints, the economic environment and sociocultural changes. This brief overview of the world in which companies operate in demonstrates that there are many relationships that matter. These need to be managed if the company is to conduct its business suc cessfully. The main responsibility for managing these relationships lies within the marketing department.Using a SWOT SWOT is an important tool in auditing the external and internal environment of the organization. A SWOT Analysis should be more than a basic listing of strengths, weaknesses, opportunities and threats. Most organizations have the same, common-sense type of threats, such as competitors, technological changes, regulation and deregulation, or weaknesses such as high price, but these are all very general, hard to control elements meaning the utility can be quite limited. As Cranfield’s Professor Malcolm McDonald puts it, real SWOTs should be more concise and specific.STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS Strengths, in the SWOT analysis, are a company's capabilities and resources that allow it to engage in activities to generate economic value and perhaps competitive advantage. A company's strengths may be in its ability to create unique products, to pr ovide high-level customer service, or to have a presence in multiple retail markets. Strengths may also be things such as the company's culture, its staffing and training, or the quality of its managers. Whatever capability a company has can be regarded as strength.A company's weaknesses are a lack of resources or capabilities that can prevent it from generating economic value or gaining a competitive advantage if used to enact the company's strategy. There are many examples of organizational weaknesses. For example, a firm may have a large, bureaucratic structure that limits its ability to compete with smaller, more dynamic companies. Another weakness may occur if a company has higher labor costs than a competitor who can have similar productivity from a lower labor cost.The characteristics of an organization that can be strength, as listed above, can also be a weakness if the company does not do them well. Opportunities provide the organization with a chance to improve its perform ance and its competitive advantage. Some opportunities may be anticipated, others arise unexpectedly. Opportunities may arise when there are niches for new products or services, or when these products and services can be offered at different times and in different locations. For instance, the increased use of the Internet has provided numerous opportunities for companies to expand their product sales.Threats can be an individual, group, or organization outside the company that aims to reduce the level of the company's performance. Every company faces threats in its environment. Often the more successful companies have stronger threats, because there is a desire on the part of other companies to take some of that success for their own. Threats may come from new products or services from other companies that aim to take away a company's competitive advantage. Threats may also come from government regulation or even consumer groups.A strong company strategy that shows how to gain compe titive advantage should address all four elements of the SWOT analysis. It should help the organization determine how to use its strengths to take advantage of opportunities and neutralize threats. Finally, a strong strategy should help an organization avoid or fix its weaknesses. If a company can develop a strategy that makes use of the information from SWOT analysis, it is more likely to have high levels of performance. Nearly every company can benefit from SWOT analysis.Larger organizations may have strategic-planning procedures in place that incorporate SWOT analysis, but smaller firms, particularly entrepreneurial firms may have to start the analysis from scratch. Additionally, depending on the size or the degree of diversification of the company, it may be necessary to conduct more than one SWOT analysis. If the company has a wide variety of products and services, particularly if it operates in different markets, one SWOT analysis will not capture all of the relevant strengths , weaknesses, opportunities, and threats that exist across the span of the company's operations.LIMITATIONS OF SWOT ANALYSIS One major problem with the SWOT analysis is that while it emphasizes the importance of the four elements associated with the organizational and environmental analysis, it does not address how the company can identify the elements for their own company. Many organizational executives may not be able to determine what these elements are, and the SWOT framework provides no guidance. For example, what if a strength identified by the company is not truly strength?While a company might believe its customer service is strong, they may be unaware of problems with employees or the capabilities of other companies to provide a higher level of customer service. Weaknesses are often easier to determine, but typically after it is too late to create a new strategy to offset them. A company may also have difficulty identifying opportunities. Depending on the organization, wha t may seem like an opportunity to some may appear to be a threat to others. Opportunities may be easy to overlook or may be identified long after they can be exploited.Similarly, a company may have difficulty anticipating possible threats in order to effectively avoid them. While the SWOT framework does not provide managers with the guidance to identify strengths, weaknesses, opportunities, and threats, it does tell managers what questions to ask during the strategy development process, even if it does not provide the answers. Managers know to ask and to determine a strategy that will take advantage of a company's strengths, minimize its weaknesses, exploit opportunities, or neutralize threats.Some experts argue that making strategic choices for the firm is less important than asking the right questions in choosing the strategy. A company may mistakenly solve a problem by providing the correct answer to the wrong question. USING SWOT ANALYSIS TO DEVELOP ORGANIZATIONAL STRATEGY SWOT analysis is just the first step in developing and implementing an effective organizational strategy. After a thorough SWOT analysis, the next step is to rank the strengths, weaknesses, opportunities, and threats and to document the criteria for ranking.The company must then determine its strategic fit given its internal capabilities and external environment in a two-by-two grid (see Figure 1). This fit, as determined in the grid, will indicate what strategic changes need to be made. The quadrants in this grid are as follows: * Quadrant 1 —internal strengths matched with external opportunities; * Quadrant 2 —internal weaknesses relative to external opportunities; * Quadrant 3 —internal strengths matched with external threats; and * Quadrant 4 —internal weaknesses relative to external threats.Quadrant 1 lists the strategies associated with a match between the company's strengths and its perceived external opportunities. It represents the best fit between th e company's resources and the options available in the external market. A strategy from this quadrant would be to protect the company's strengths by shoring up resources and extending competitive advantage. If a strategy in this quadrant can additionally bolster weaknesses in other areas, such as in Quadrant 2, this would be advantageous. Quadrant 2 lists the strategies associated with a match between the company's weaknesses with external opportunities.Strategies in this quadrant would address the choice of either improving upon weaknesses to turn them into strengths, or allowing competitors to take advantage of opportunities in the marketplace. Quadrant 3 matches the company's strengths and external threats. Strategies in this quadrant may aim to transform external threats into opportunities by changing the company's competitive position through use of its resources or strengths. Another strategic option in this quadrant is for the company to maintain a defensive strategy to focus on more promising opportunities in other quadrants.Quadrant 4 matches a company's weaknesses and the threats in the environment. These are the worst possible scenarios for an organization. However, because of the competitive nature of the marketplace, any company is likely to have information in this quadrant. Strategies in this quadrant may involve using resources in other quadrants to exploit opportunities to the point that other threats are minimized. Additionally, some issues may be moved out of this quadrant by otherwise neutralizing the threat or by bolstering a perceived weakness.Once a strategy is decided on in each quadrant for the issues facing the company, these strategies require frequent monitoring and periodic updates. An organization is best served by proactively determining strategies to address issues before they become crises. An example of how a firm can develop strategies using these quadrants is as follows. Generic Corporation produces high-quality; high-priced specialty kitchen items in a catalog and in stores and is known for their excellent customer service. This strength has been able to offset its major weaknesses, which are having few stores and no current capabilities for Internet sales.Its major opportunities come from the explosion of Internet shopping, and its threats are other more high-profile competitors, operating primarily on the Internet, and the concerns of identity theft in Internet sales that many customers ha ve. Matching Generic's strengths to its opportunities (Quadrant 1), the firm may choose to enhance its Internet site to allow online purchases, still providing its excellent 24-hour telephone customer service. Ideally, this strategy will offset the weakness of not having an Internet presence, which addresses the concerns of Quadrant 2.Additionally, by bolstering the strength of excellent customer service by applying it to the online shopping site, the company may be able to alleviate customer concerns about identi ty theft (Quadrant 3). A strategy for Quadrant 4, which matches the company's weaknesses and threats, is that Generic may consider selling its online business to a competitor. Certainly, the Quadrant 4 strategy is the least preferred, but a proactive strategy that plans for managing such a situation is favored over a crisis situation in which the company is forced to sell with no planning.A SWOT analysis is a first, but critical, step in developing an organizational strategy. By examining the company's internal capabilities—its strengths and weaknesses and its external environment—opportunities and threats, it helps to create strategies that can proactively contend with organizational challenges. The changing and uncertain marketing environment deeply affects the organization, instead of changing slowly and predictably, the environment can produce major surprises and shocks, how many managers at â€Å"Heinz† foresaw that the baby-boom numbers would fall so rapid ly?How many were able to predict that the Internet will enable not only real-time personal communication but that will also provide a way for business process improvement and new industries would be formed. How many were able to predict that mobile phone SMS and MMS services would add significant value for the customers, some said ‘who would want to type text on the phone or even snap pictures , telephone are only for talking’To conclude I would say that Marketing research is the function that links the consumer, customer, and public to the marketer through information – these information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, an alyzes, and communicates the findings and their implications. † Marketing Environment | 2012/13| | Id: 1180654 Allan raisin | [Firms can do more than simply anticipating and responding to both macro and micro environment:-]| Market research is the function that links the consumer, customer, and public to the marketer through information | â€Å"Marketing environment includes all the forces that directly or indirectly influence marketing operations by affecting an organization acquisition of inputs/creation of outputs such as human, financial and natural resources and raw material, information, goods, services or ideas.Sometimes a distinction is more between macro and micro factors of environment† The Structure of the Marketing Environment The consumer occupies the core/central position of all business activities and hence occupies the Centre of the marketing environment. The organization with its resources and having a policy and structure surrounds the consumer with its particular market offering as do its competitors, suppliers and other intermediaries. This microenvironment of marketing is again affected by the macro environment, which consists of the government, technical, political, social, economic factors.This is graphically represented by below 1. The major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces. 2. Specific examples of macro environment influences include competitors, changes in interest rates, changes in cultural tastes, disastrous weather, or government regulations. PESTLE – Macro Environmental Analysis PESTLEThe PESTLE Analysis is a framework used to scan the organization’s external macro environment. The  letters stand for Political, Economic  Socio-cultural, Technological, Legal and Environmental. Some approaches will add in extra factors, such as International, or remove some to reduce it to PEST. However, these are all merely variations on a theme. The important principle is identifying the key  factors from the wider, uncontrollable external environment that might affect the organization. The PESTLE Factors We start with the Political forces.First of all, political factors refer to the stability of the political  environment and the attitudes of political parties or movements. This may manifest in government  influence on tax policies, or government involvement in trading agreements. Political factors are  inevitably entwined with Legal factors such as national employment laws, international trade  regulations and restrictions, monopolies and mergers’ rules, and consumer protection. The difference  between Political and Legal factors is that Political refers to attitudes and approaches, whereas Legal  factors are those which have become law and regulations.Legal needs to be complied with whereas  Political may represent influences, restrictions or opportunities, but they are not mandatory. Economic factors represent the wider economy so may include economic growth rates, levels of  employment and unemployment, costs of raw materials such as energy, petrol and steel, interest rates  and monetary policies, exchange rates and inflation rates. These may also vary from one country to  another. Socio-cultural factors represent the culture of the society that an organization operates within.They  may include demographics, age distribution, population growth rates, level of education, distribution of  wealth and social classes, living conditions and lifestyle. Technological factors refer to the rate of new inventions and development, changes in information and  mobile technology, changes in internet and e-commerce or even mobile commerce, and government  spending on research. There is often a tendency to focus Technological developments on digital and internet-related areas, but it should also include ma terials development and new methods of  manufacture, distribution and logistics.Environmental impacts can include issues such as limited natural resources, waste disposal and recycling  procedures. Additional Considerations A newer force which is gaining in importance is ethics. These can be defined by the set of moral  principles and values that govern the actions and decisions of an individual or group. Ethics and morals  serve as guidelines on how to act rightly and justly when individuals are faced with moral dilemmas. This force could include corporate social responsibility, fair trade, affiliation between corporations and  charities.A particular problem may exist with how ethical factors relates to legal forces as they may be  at different stages in development. Something may be ethical but not protected by law, whereas other activities may not be ethical, but are legal. A PESTLE analysis should feed into a SWOT analysis as it helps to determine the threats and   opportunities represented by macro-environment forces that the organization usually cannot control. On an international basis, it is best to perform the analysis on a country-by-country basis because  factors can differ greatly between countries (or even regions).Marketing Environment – Micro Marketing Environment – Micro The micro marketing environment consists of certain forces that are part of an organizations marketing process, but remain external to the organization. This micro marketing environment that surrounds organizations can be complex by nature; however the company has an element of control over how it operates within this environment. Marketing helps you to manage and make sense of this complexity. The illustration above summarizes the order of the immediate external marketing environment that businesses operate in.Current and Potential Customers Your customers are vital to the growth and sustainability of your company. In order to grow you must locate customers, understand their needs and then satisfy those needs both efficiently and profitably. Competitors Your competitors however have the same remit as you when it comes to sourcing and satisfying the needs of the customer. They will make it difficult to liaise with customer groups, as by definition they are largely pursuing the same sets of customers as you.As a marketer, you must therefore not only monitor what competitors are doing in the external marketing environment today, but to also anticipate their likely response to your campaigns and to predict what they will do tomorrow. Intermediaries (Distributors/Wholesalers/Retailers) Your business may require a network of wholesalers, distributors and/or retailer. These ‘intermediaries’ provide an invaluable service in getting your products to the customer. You must therefore think carefully about how best to distribute your goods and build relationships.This area can be fierce in competition as not everyone can get access to the channels of distribution that they want. Suppliers One other important area to consider in the external marketing environment is your suppliers. A key supplier can be an important part of your business and may even attribute to your competitive advantage. Losing important suppliers can interrupt production flow or your competitive edge and prevent you from getting your product to your customers. Choice of suppliers, negotiation of terms and relationship building all become important tasks of the marketer.The wider marketing environment, discussed in a separate knowledge sheet, covers all other influences that might provide opportunities or threats to the organization. These include technological development, legal constraints, the economic environment and sociocultural changes. This brief overview of the world in which companies operate in demonstrates that there are many relationships that matter. These need to be managed if the company is to conduct its business suc cessfully. The main responsibility for managing these relationships lies within the marketing department.Using a SWOT SWOT is an important tool in auditing the external and internal environment of the organization. A SWOT Analysis should be more than a basic listing of strengths, weaknesses, opportunities and threats. Most organizations have the same, common-sense type of threats, such as competitors, technological changes, regulation and deregulation, or weaknesses such as high price, but these are all very general, hard to control elements meaning the utility can be quite limited. As Cranfield’s Professor Malcolm McDonald puts it, real SWOTs should be more concise and specific.STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS Strengths, in the SWOT analysis, are a company's capabilities and resources that allow it to engage in activities to generate economic value and perhaps competitive advantage. A company's strengths may be in its ability to create unique products, to pr ovide high-level customer service, or to have a presence in multiple retail markets. Strengths may also be things such as the company's culture, its staffing and training, or the quality of its managers. Whatever capability a company has can be regarded as strength.A company's weaknesses are a lack of resources or capabilities that can prevent it from generating economic value or gaining a competitive advantage if used to enact the company's strategy. There are many examples of organizational weaknesses. For example, a firm may have a large, bureaucratic structure that limits its ability to compete with smaller, more dynamic companies. Another weakness may occur if a company has higher labor costs than a competitor who can have similar productivity from a lower labor cost.The characteristics of an organization that can be strength, as listed above, can also be a weakness if the company does not do them well. Opportunities provide the organization with a chance to improve its perform ance and its competitive advantage. Some opportunities may be anticipated, others arise unexpectedly. Opportunities may arise when there are niches for new products or services, or when these products and services can be offered at different times and in different locations. For instance, the increased use of the Internet has provided numerous opportunities for companies to expand their product sales.Threats can be an individual, group, or organization outside the company that aims to reduce the level of the company's performance. Every company faces threats in its environment. Often the more successful companies have stronger threats, because there is a desire on the part of other companies to take some of that success for their own. Threats may come from new products or services from other companies that aim to take away a company's competitive advantage. Threats may also come from government regulation or even consumer groups.A strong company strategy that shows how to gain compe titive advantage should address all four elements of the SWOT analysis. It should help the organization determine how to use its strengths to take advantage of opportunities and neutralize threats. Finally, a strong strategy should help an organization avoid or fix its weaknesses. If a company can develop a strategy that makes use of the information from SWOT analysis, it is more likely to have high levels of performance. Nearly every company can benefit from SWOT analysis.Larger organizations may have strategic-planning procedures in place that incorporate SWOT analysis, but smaller firms, particularly entrepreneurial firms may have to start the analysis from scratch. Additionally, depending on the size or the degree of diversification of the company, it may be necessary to conduct more than one SWOT analysis. If the company has a wide variety of products and services, particularly if it operates in different markets, one SWOT analysis will not capture all of the relevant strengths , weaknesses, opportunities, and threats that exist across the span of the company's operations.LIMITATIONS OF SWOT ANALYSIS One major problem with the SWOT analysis is that while it emphasizes the importance of the four elements associated with the organizational and environmental analysis, it does not address how the company can identify the elements for their own company. Many organizational executives may not be able to determine what these elements are, and the SWOT framework provides no guidance. For example, what if a strength identified by the company is not truly strength?While a company might believe its customer service is strong, they may be unaware of problems with employees or the capabilities of other companies to provide a higher level of customer service. Weaknesses are often easier to determine, but typically after it is too late to create a new strategy to offset them. A company may also have difficulty identifying opportunities. Depending on the organization, wha t may seem like an opportunity to some may appear to be a threat to others. Opportunities may be easy to overlook or may be identified long after they can be exploited.Similarly, a company may have difficulty anticipating possible threats in order to effectively avoid them. While the SWOT framework does not provide managers with the guidance to identify strengths, weaknesses, opportunities, and threats, it does tell managers what questions to ask during the strategy development process, even if it does not provide the answers. Managers know to ask and to determine a strategy that will take advantage of a company's strengths, minimize its weaknesses, exploit opportunities, or neutralize threats.Some experts argue that making strategic choices for the firm is less important than asking the right questions in choosing the strategy. A company may mistakenly solve a problem by providing the correct answer to the wrong question. USING SWOT ANALYSIS TO DEVELOP ORGANIZATIONAL STRATEGY SWOT analysis is just the first step in developing and implementing an effective organizational strategy. After a thorough SWOT analysis, the next step is to rank the strengths, weaknesses, opportunities, and threats and to document the criteria for ranking.The company must then determine its strategic fit given its internal capabilities and external environment in a two-by-two grid (see Figure 1). This fit, as determined in the grid, will indicate what strategic changes need to be made. The quadrants in this grid are as follows: * Quadrant 1 —internal strengths matched with external opportunities; * Quadrant 2 —internal weaknesses relative to external opportunities; * Quadrant 3 —internal strengths matched with external threats; and * Quadrant 4 —internal weaknesses relative to external threats.Quadrant 1 lists the strategies associated with a match between the company's strengths and its perceived external opportunities. It represents the best fit between th e company's resources and the options available in the external market. A strategy from this quadrant would be to protect the company's strengths by shoring up resources and extending competitive advantage. If a strategy in this quadrant can additionally bolster weaknesses in other areas, such as in Quadrant 2, this would be advantageous. Quadrant 2 lists the strategies associated with a match between the company's weaknesses with external opportunities.Strategies in this quadrant would address the choice of either improving upon weaknesses to turn them into strengths, or allowing competitors to take advantage of opportunities in the marketplace. Quadrant 3 matches the company's strengths and external threats. Strategies in this quadrant may aim to transform external threats into opportunities by changing the company's competitive position through use of its resources or strengths. Another strategic option in this quadrant is for the company to maintain a defensive strategy to focus on more promising opportunities in other quadrants.Quadrant 4 matches a company's weaknesses and the threats in the environment. These are the worst possible scenarios for an organization. However, because of the competitive nature of the marketplace, any company is likely to have information in this quadrant. Strategies in this quadrant may involve using resources in other quadrants to exploit opportunities to the point that other threats are minimized. Additionally, some issues may be moved out of this quadrant by otherwise neutralizing the threat or by bolstering a perceived weakness.Once a strategy is decided on in each quadrant for the issues facing the company, these strategies require frequent monitoring and periodic updates. An organization is best served by proactively determining strategies to address issues before they become crises. An example of how a firm can develop strategies using these quadrants is as follows. Generic Corporation produces high-quality; high-priced specialty kitchen items in a catalog and in stores and is known for their excellent customer service. This strength has been able to offset its major weaknesses, which are having few stores and no current capabilities for Internet sales.Its major opportunities come from the explosion of Internet shopping, and its threats are other more high-profile competitors, operating primarily on the Internet, and the concerns of identity theft in Internet sales that many customers ha ve. Matching Generic's strengths to its opportunities (Quadrant 1), the firm may choose to enhance its Internet site to allow online purchases, still providing its excellent 24-hour telephone customer service. Ideally, this strategy will offset the weakness of not having an Internet presence, which addresses the concerns of Quadrant 2.Additionally, by bolstering the strength of excellent customer service by applying it to the online shopping site, the company may be able to alleviate customer concerns about identi ty theft (Quadrant 3). A strategy for Quadrant 4, which matches the company's weaknesses and threats, is that Generic may consider selling its online business to a competitor. Certainly, the Quadrant 4 strategy is the least preferred, but a proactive strategy that plans for managing such a situation is favored over a crisis situation in which the company is forced to sell with no planning.A SWOT analysis is a first, but critical, step in developing an organizational strategy. By examining the company's internal capabilities—its strengths and weaknesses and its external environment—opportunities and threats, it helps to create strategies that can proactively contend with organizational challenges. The changing and uncertain marketing environment deeply affects the organization, instead of changing slowly and predictably, the environment can produce major surprises and shocks, how many managers at â€Å"Heinz† foresaw that the baby-boom numbers would fall so rapid ly?How many were able to predict that the Internet will enable not only real-time personal communication but that will also provide a way for business process improvement and new industries would be formed. How many were able to predict that mobile phone SMS and MMS services would add significant value for the customers, some said ‘who would want to type text on the phone or even snap pictures , telephone are only for talking’To conclude I would say that Marketing research is the function that links the consumer, customer, and public to the marketer through information – these information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, an alyzes, and communicates the findings and their implications. †

The Healing Uses of Artificial Skin

The Healing Uses of Artificial Skin Artificial skin is a substitute for human skin produced in the laboratory, typically used to treat severe burns. Different types of artificial skin differ in their complexity, but all are designed to mimic at least some of the skin’s basic functions, which include protecting against moisture and infection and regulating body heat. How Artificial Skin Works Skin is primarily made of two layers: the uppermost layer, the epidermis, which serves as a barrier against the environment; and the dermis, the layer below the epidermis which makes up roughly 90 percent of the skin. The dermis also contains the proteins collagen and elastin, which help give the skin its mechanical structure and flexibility. Artificial skins work because they close wounds, which prevents bacterial infection and water loss and helps the damaged skin to heal. For example, one commonly used artificial skin, Integra, consists of an â€Å"epidermis† made of silicone and prevents bacterial infection and water loss, and a â€Å"dermis† based on bovine collagen and glycosaminoglycan. The Integra â€Å"dermis† functions as an extracellular matrix – a structural support found between cells that helps regulate cell behavior – that induces a new dermis to form by promoting cell growth and collagen synthesis. The Integra â€Å"dermis† is also biodegradable and is absorbed and replaced by the new dermis. After several weeks, physicians replace the silicone â€Å"epidermis† with a thin layer of epidermis from another part of the patient’s body. Uses of Artificial Skin Treating burns:  Artificial skin is commonly used to treat burn injuries, especially if the patient does not have enough healthy skin that can be transplanted to the wound. In such cases, the body cannot generate skin cells quickly enough to heal the damaged skin, and the patient’s injury may become lethal due to significant fluid loss and infection. Artificial skin can thus be used to immediately close the wound and improve survival.Treating skin disorders:  Some artificial skin products like Apligraf have been used to treat chronic wounds on the skin, such as ulcers, which are open wounds that heal very slowly. They may also be applied to skin disorders like eczema and psoriasis, which often span a large portion of the body and may benefit from artificial skins laden with medicine, which can easily wrap around the affected area.Research in consumer products and medicine:  Aside from its uses in the clinical setting, artificial skin may also be used to model human skin for research. For example, artificial skin is used as an alternative to animal testing, which is often used to gauge how a cosmetics or medical product affects the skin. However, this testing may cause pain and discomfort to the animals and does not necessarily predict the response of human skin. Some companies like L’Orà ©al have already used artificial skin to test many chemical ingredients and products. Artificial skin may also simulate skin for other research applications, including how skin is affected by UV exposure and how chemicals in sunscreen and medicines are transported through skin. Types of Artificial Skin Artificial skins mimic either the epidermis or dermis, or both epidermis and dermis in a â€Å"full-thickness† skin replacement. Some products are based on biological materials like collagen, or biodegradable materials not found in the body. These skins can also include a non-biological material as another component, such as Integra’s silicone epidermis. Artificial skins have also been produced by growing sheets of skin live skin cells taken from the patient or other humans. One major source is the foreskins of newborns, taken after circumcision. Such cells often do not stimulate the body’s immune system- a property that allows fetuses to develop in their mother’s wombs without being rejected- and hence are much less likely to be rejected by the patient’s body. How Artificial Skin Differs From Skin Grafts Artificial skin should be differentiated from the skin graft, which is an operation in which healthy skin is removed from a donor and attached it to a wounded area. The donor is preferably the patient themself, but could also come from other humans, including cadavers, or from animals like pigs. However, artificial skin is also grafted onto a wounded area during treatments. Improving Artificial Skin for the Future Though artificial skin has benefited many people, a number of drawbacks can be addressed. For example, artificial skin is expensive as the process to make such skin is complex and time-consuming. Furthermore, artificial skin, as in the case of sheets grown from skin cells, can also be more fragile than their natural counterparts. As researchers continue to improve on these, and other, aspects, however, the skins that have been developed will continue to help save lives. References Brohem, C., da Silva Cardeal, L., Tiago, M., Soengas, M., de Moraes Barros, S., Maria-Engler, S. â€Å"Artificial skin in perspective: concepts and applications.† Pigment Cell Melanoma Research, 2011, vol. 24, no. 1, pp. 35-50, doi: doi: 10.1111/j.1755-148X.2010.00786.x.Companies are making human skin in labs to curb animal testing of products, Bob Woods, CNBC.Cooper, G. â€Å"Cell walls and the extracellular matrix.† In The Cell: A Molecular Approach. 2nd edition, 2000, Sunderland, MA, Sinauer Associates.Halim, A., Khoo, T., and Yussof, S. â€Å"Biologic and synthetic skin substitutes: An overview.† Indian Journal of Plastic Surgery, 2010, vol. 43, pp. S23-S28, doi: 10.4103/0970-0358.70712.Immortal skin, Rebecca Skloot, Popular Science.Integra Dermal Regeneration Template.Jones, I., Currie, L., and Martin, R. â€Å"A guide to biological skin substitutes.† British Journal of Plastic Surgery, 2002, vol. 55, pp. 185-193, doi: 10.1054/hips.2002.3800.Schulz, J., Tompkins, R., and Burke, J. â€Å"Artificial skin.† Annual Review of Medicine, 2000, vol. 51, pp. 231-244, doi: 10.1146/annurev.med.51.1.231. ‘Second skin’ goes on over your skin to smooth your wrinkles, Ike Swetlitz, STAT.Tompkins, R., and Burke, J. â€Å"Progress in burn treatment and the use of artificial skin.† World Journal of Surgery, vol. 14, no. 6, pp. 819-824, doi: 10.1007/BF01670529.Varkey, M., Ding, J., and Tredget, E. â€Å"Advances in skin substitutes- Potential of tissue engineered skin for facilitating anti-fibrotic healing.† Journal of Functional Biomaterials, 2015, vol. 6, pp. 547-563, doi:10.3390/jfb6030547.Zhang, Z., and Michniak-Kohn, B. â€Å"Tissue engineered human skin equivalents.† Pharmaceutics, 2012, vol. 4, pp. 26-41, doi:10.3390/pharmaceutics4010026.

Philosophy Ethic - Nicomachean Ethics by Aristotle Essay

Philosophy Ethic - Nicomachean Ethics by Aristotle - Essay Example This goes so far as to pinpoint the own weaknesses of the number of proposals indicated within the text itself. But what it contains and what it reflects speak highly of the way we live. He purposely sought to eliminate highly imbued ideals which are rather unfeasible to one that is attainable. This reverberates through the ages which stills makes through what Aristotle said centuries ago to the way we live in this day and age. â€Å"What then is the good of each? Surely that for whose sake everything else is done. In Medicine this is health, in strategy victory, in architecture a house, in any other sphere something else, and in every action and pursuit the end; for it is for the sake of this that all men do whatever else they do. Therefore, if there is an end for all that we do, this will be the good achievable by action, and if there are more than one, this will be the goods achievable by action† (Aristotle, Nichomachean Ethics, I-1). This he expounds further upon by giving the two kinds of virtue, being intellectual and moral or simply ethics and habit including the modes by which they are acquired. This is the movement from potentiality to habit. Arguably, this discourse gives the hold of truth for which it was based upon logical value formation. It may not always be something that is easily perceived upon as a digested quality of human action but it is upon contemplation the very essence of th e fundamentals of our existence. Thus, the understanding of every action is set down as for the creation of happiness which is in contemplation with virtue formed by habit. Many conflicts arise from this as case to case scenarios would yield it true to it fullest extent. Let’s say for example that there is a boy, let’s call him John for consistency, who was raised to a family with close ties. That while growing up and to the present point he had

The future of electric vehicles Research Paper Example | Topics and Well Written Essays - 2000 words

The future of electric vehicles - Research Paper Example Replacing such vehicles with the ones that use electric energy will bring positive changes in the environment. Electric cars are vehicles that use electricity as a source of energy instead of fossil fuel. It is possible to use the cars since they already exist in some countries (Reddy & Tharun 957). The cars are environmental friendly because they do not emit pollutants in the air. Instead of fossil fuels, they only need to be recharged using renewable sources of energy such as solar energy. The first electric car was introduced in Australia in the year 2008. Each year more of such vehicles are introduced at affordable prices (Reddy & Tharun 957). There two types of electric vehicles entail the battery-electric and hybrid-electric vehicles. The battery electric ones have rechargeable batteries that can be charged at home or at charging stations. The hybrid ones have rechargeable batteries, but they need a small amount of fossil fuel to increase its effectiveness. The distance travelled using electric vehicles varies depending on many factors just like the non-electric ones. For instance, if the road conditions are poor, one will require recharging it more times. In addition, the size of the battery will also determine the distance covered using the cars (Reddy & Tharun 957). The use of electric cars will reduce overreliance of fossil oil that has led to environmental degradation. The use of standard cars leads to the production of polluting gases such as carbon dioxide in the air. The increase in the amount of carbon dioxide and other gases produced cause the destruction of ozone layer. The layer helps in regulating the amount of heat reaching the earth. Due to the high usage of fossil fuel, this layer continues to be destroyed causing the increase in temperatures. The temperature rise has led to the degradation of the natural environment (Davis 4). For instance, temperatures

The Discord of Relativism in Relation to Universal Wrongs Essay

The Discord of Relativism in Relation to Universal Wrongs - Essay Example But ultimately there are conduct and actions that are acceptable or at the very least inoffensive and which holds in it a universal truth of applicability. In a directly inverse rationalization of the same concept, there are things that are inherently wrong no matter which corner of the world the same is committed. Lenn Goodman in â€Å"Some Moral Minima† exemplified on the assumption that there are inherently wrong things that would never pass any test of appropriateness. This assertion was based on four instances Goodman relates as ‘Deserts’ or expressions which distinguish human beings. His discourse on the verity of this proposition revolved around 1. genocide and induced famine, 2. terrorism and other acts such as hostage taking, 3. slavery, incest and polygamy and 4. rape and clitoridectomy or the removal of a female’s pleasure organ. The author recognizes the commonality among the enlisted illustration of wrongful acts because â€Å"All the wrongs m y proposed norms speak against drag with them some violation of the truth. Not that truth is somehow the arch-imperative from which all others rise, as if by deduction. But the linkage does suggest a way of looking at (or looking for) key moral norms† (Goodman, 2010, p.92). Essentially this argument is in direct contradiction to relativism which suggests that what constitutes right and wrong is dependent upon every culture, person or society. This truly is an appealing take on ethical perspectives because it creates a very wide ground to exonerate wrongful acts as long as they are permitted at any one exception. It qualifiedly extinguishes the distinction between right and wrong whenever relativism is accurately applied. â€Å"This approach seems to allow us to avoid having to defend ethical claims that can be difficult to defend; however, others maintain that relativism has certain crippling problems† (Mosser, 2010, p.11). The adherence to relativism would render the a rgument of Goodman devoid of any merit in the same way that Goodman’s proposition is in direct contradiction to relativism. Goodman did make a direct mention of relativism as the same was inevitable due to the conflict between the concepts. There are cultural and individual distinctions which qualify and fundamentally affect the customs of normal life. But emphasis was divulged in that people can deliberately perplex every given situation to distort the same through the simplistic reasoning that is anchored in relativism. There are objective values that are to be upheld above all others. This is not to say that they are absolutely unjustified but that they are not to be used indiscriminately. The opposition to relativism in the essay was delved into with Goodman’s suggestion that polygamy is among those that are simply wrong. â€Å"Relativists will say that romantic love and companionate marriage are recent inventions, culture-bound and fraught with troubles of their own†¦ But to say that an institution has a history or cultural setting does not imply that any alternative to it is equally humane† (2010, p.91). This is among the arguments that I do agree with. Yes, it may be true that divorce does occur and it is virtually available in all countries, but this does not in any way lessen the value given to marriage by any culture. There are different rituals that occur and the celebration of which vary accordingly but this only goes to show that the same is given much import. Polygamy is even perhaps among the reasons which perpetuate the truth in why Goodman states